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Ten Reasons to Advertise in the Gardener Magazine

2007 summer issue cover
  • Loyalty, loyalty, loyalty. Our readers love Manitoba Gardener and they rely on its information. This loyalty and respect extends to our advertisers.
  • Attractive, informative magazine that gardeners tend to collect and pass around to their friends.
  • Great demographics: ages 35 to 59; 60 per cent female, and largely affluent.
  • The magazine is supported by involvement by the publisher on radio and TV and in newspaper columns and garden clubs. Publisher has a high profile, having been a Member of Parliament.
  • Manitoba Gardener plays a prominent role at all big consumer shows in the province each year.Manitoba Gardener reaches down to the grassroots, into the hearts and minds of readers because it is all about where they live.
  • Offers advertising opportunities in the lucrative Ontario and Alberta markets, with good discounts for frequency.
  • Ninety-eight percent of our readers say they keep Manitoba Gardener. Readers say they "keep them forever" and buy special binders to house their collection.
  • The subscription renewal rate is about 85 per cent, considered exceptionally high in the magazine industry.
  • Website reinforces interest in the magazine and its advertisers by offering daily fun activities and advice.

Call 1-888-680-2008 today, We'll make it happen for you. And we'll both have fun doing it!


Ad Dimensions

Mechanical Specs

Trim size: 8.375 x 10.875 inches
Live area: 7.25 x 10 inches
Bleed size: 8.625 x 11.125 inches

Column width: 2.33 inches
Ad size Width & Depth (in.) Ad Sizes
Full 7.25 x 10
1/2 H 7.25 x 4.94
1/2 I 4.79 x 7.48
1/3 V 2.33 x 10
1/3 S 4.79 x 4.94
1/4 4.79 x 3.57
1/6 2.33 x 4.94
1/8 2.33 x 3.57
1/12 2.33 x 2.41

Ad Rates

Rates Ad Costs
Full page ad $3,125
1/2I page ad $2,400
1/2 page ad $1,875
1/3 page ad $1,475
1/4 page ad $1,245
1/6 page ad $875
1/8 page ad $650
1/12 page ad $450

Covers
4th (OBC) $3,500
2nd or 3rd $3,200

Colour
All rates include 4-colour.
For black and white, deduct 10%.

Classified
$2.95 a word. Minimum 25 words.

Frequency Discount Available
*Frequency discounts may be used in any combination of Manitoba, Ontario or Alberta Gardeners. I.E. one ad in each issue entitles advertiser to the 3 times discount.

Inserts & Polybagging Available
Prices on request.



Artwork Requirements

Ad makeup services
Minimal artwork charges will apply. Contact your account executive for details.

Preferred Advertising Art Formats
Electronic files: Pdfs preferred. WINDOWS PLATFORM. PageMaker, InDesign, Photoshop, Illustrator, Corel Draw, as .tif, .eps or .pdf at 300 dpi minimum.150 line screen. If artwork is not in the requested formats or not acceptable quality, charges will apply.

Email:susan.morgan@pegasuspublications.net (10 meg limit)
For FTP information call your account executive.

Negatives, film separations, slides: Subject to a $75 conversion fee.

Photographic service
A limited photographic service is available upon request. Please make arrangements with your account executive.

Proofs
Checking proofs sent on all ads. Changes subject to charges.